words used in advertising and marketing

Undercover marketing

A type of marketing method in which actors promote a product in a real-world setting while posing as regular people.

“None of the other students realized that the two women talking excitedly about how much they loved their new laptop computers had been hired by the laptop maker as undercover marketers to promote the laptop while pretending to be regular students.”

Brand name dropping

Attempting to impress others by frequently mentioning the brand names of goods
that one owns.

Related to name-dropping

Attempting to impress others by frequently mentioning the names of important or famous people with whom one may hard

“Ted annoys his friends with his constant brand-name dropping, especially since none of them can afford to buy brand name goods.”

Tribal marketing

A marketing strategy that forms social groups or communities that are centered around a product or service.

“The PC-game maker utilized a tribal marketing strategy; they created clubs of users to play their games and provided prizes to the winners of tournaments.”

Brandwidth

(A blend of brand and bandwidth) The amount of brand recognition that a product or service has earned.

“The marketing department chose to promote the product with the most
brandwidth for the major summer promotion starting in June.”

Brandalism

(a blend of brand and vandalism) The covering of schools, libraries and other public spaces with logos, advertisements and corporate slogans, usually in exchange for money.

“Brandalism, once considered unthinkable, has now become the standard way for schools to get much needed funds and for companies to increase their name recognition with the public.”